Keller Williams Realty · Ballantyne Area

✦ Charlotte · Monroe · Concord · Kannapolis · Salisbury · Albemarle ✦

A home with soul
isn't sold —
it's handed over.

I'm Berenice. I walk alongside first-time buyers, growing families and homeowners ready for their next chapter across the Charlotte metro — in your language, with clarity about your options and never any pressure.

— sí, hablamos español
29
families served
$7.2M
in closed sales
5.0★
Google rating · 17 reviews
$194–370K
price range
90-Day Plan to buy a home in spring 2027

✦ Free guide · PDF

The 90-day plan to buy in spring 2027

Credit, documents, pre-approval, tax season and NC down payment assistance — six two-week steps with a printable checklist. Free, in English or Spanish.

Get the free plan ✦
✦ Assistance programs · NC only

Up to $15,000 for your down payment — for eligible buyers, through participating lenders

Subject to qualification; closing-cost assistance programs also exist, and not every program can be combined. I help buyers across the Charlotte metro — Charlotte, Monroe, Indian Trail, Waxhaw, Concord, Kannapolis, Salisbury, Midland, Albemarle and Gastonia — learn about state and lender-backed assistance — including the NC 1st Home Advantage Down Payment, lender-backed homebuyer grant, FHA, VA and USDA programs.

Explore your options ✦

✦ How I help

Three ways to find your way home

Whether you're buying your first house, selling the one you've outgrown, or both at once — I'd be glad to help and walk every step with you.

For Buyers

Find your first home

Pre-approval, neighborhood selection, showings, offers, inspections, and closing — all in your preferred language. I specialize in first-time buyers using down payment assistance.

Buyer's Guide ✦
For Sellers

Sell with confidence

Market-accurate pricing, professional staging guidance, bilingual marketing reaching English- and Spanish-speaking buyers, and negotiation that protects your equity.

Seller's Guide ✦
For First-Time Buyers

Down payment help

I work with participating lenders whose assistance programs, if you qualify, can include up to $15,000 toward the down payment and help with closing costs. Every case is different, which is why we review yours together before anyone promises anything.

DPA Programs ✦
Do I qualify for down payment help? ✦How much home can I afford?

✦ Service Area

Where I work — across NC

Licensed in North Carolina only. I work across Mecklenburg, Union, Cabarrus, Rowan, Stanly and Gaston counties — click any area for local market notes, neighborhoods I cover and the programs that apply there.

Mecklenburg County

Charlotte

Charlotte is North Carolina's largest metro and one of the fastest-growing real estate markets in the Southeast. From historic Plaza Midwood bungalows to brand-new builds in Steele…

Explore Charlotte ✦
Cabarrus County

Concord, Kannapolis & Harrisburg

Cabarrus County offers the perfect balance of suburban comfort and small-town charm. Concord and Kannapolis are seeing strong growth thanks to NC Research Campus, the Charlotte Mot…

Explore Concord ✦
Gaston County

Gastonia & Belmont

Gaston County is one of the best-value markets in the Charlotte metro. Belmont's revitalized Main Street, the riverfront views from Mount Holly, and Gastonia's downtown growth make…

Explore Gastonia & Belmont ✦
Union County

Monroe, Wingate & Marshville

Union County continues to attract buyers looking for space, newer subdivisions, and easy commutes to Charlotte's southern job centers.

Explore Monroe ✦
All 12 service areas ✦

✦ Why work with Berenice

More than a realtor — your guía

Buying or selling a home is one of the biggest decisions you'll make, and I know it often comes with worry: about credit, about savings, about a bad experience with someone else. I want you to have clarity about your options, in your language, with someone who advocates for you and knows the local programs — and never feel pressured.

Truly bilingual

All contracts, conversations, and negotiations available in English or Spanish — whichever you're most comfortable with.

Local expert

Deep familiarity with Charlotte, Matthews, Huntersville, Monroe, Indian Trail, Waxhaw, Concord, Kannapolis, Midland, Salisbury, Albemarle and Gastonia — and I live in the Midland / Cabarrus County area myself.

Backed by KW

Powered by Keller Williams Realty · Ballantyne Area — one of the most trusted real estate brokerages in the Southeast.

✦ What families say

29 families served, 5.0 on Google

A 5.0-star rating on Google from 17 reviews. Every review below is a real Google review from a Casa con Alma client. Read them all on Google.

★★★★★
“Berenice is the absolute BEST! From the very first phone call to the moment I closed on my home, she was supportive, very knowledgeable, and dedicated to helping me accomplish my dream of becoming a first time homeowner. With a very short closing period she maintained professionalism and was on top of all communication with parties involved, making this process stress free. Look no further — Berenice is your girl!”
Maria P. · first-time buyer · Charlotte
Google review
★★★★★
“Tuvimos la suerte de comenzar nuestro proceso de compra de casa con la ayuda de Berenice Cruz. Desde un comienzo nuestra experiencia con ella fue de lo mejor, y hasta el final del proceso nunca estuvimos solos y todas nuestras dudas y preguntas fueron atendidas por ella. Agradecemos infinitamente todo su apoyo, guía y honestidad, y la recomendamos al 100% por ser la mejor.”
Xuan M. · buyers
Google review
★★★★★
“Working with Berenice Cruz has been a great experience! She is a very attentive, reliable and knowledgeable agent. I can’t be thankful enough for all her help throughout this process. Looking forward to working with her in the future!”
Iris A. · buyer
Google review
★★★★★
“Helped me and my mom sell one of our houses and the process was very smooth, keeping us communicated throughout the process at all times! Highly recommend!”
Jeffrey C. · seller
Google review
★★★★★
“It was a great experience to get a house through Berenice. She was very helpful and patient, she understood what I was looking for and focused herself on showing me that kind of properties. I will highly recommend.”
Farith A. · buyer
Google review
★★★★★
“Fue una experiencia muy positiva. Encontré a Bere y me ayudaron a más no poder. Recomendados al 100%, muchas gracias.”
Aurora M. · buyer
Google review
Read all 17 reviews on Google ✦
✦ Get in touch ✦

Let's talk about your next move.

Tell me a little about what you're looking for and we'll talk it through, no pressure. I'd be glad to help and walk this process with you.

(704) 380-7185 · berenicecruz@kw.com

— sí, hablamos español

Privacy notice: what you submit through this form is used only to respond to your inquiry and coordinate your consultation; it is never sold. Please do not include sensitive financial information — Social Security or ITIN numbers, account or card numbers, or income documents. Those details are reviewed privately, directly with a participating lender. Privacy policy.

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